January 22, 2012

What a difference a week makes.

Hard to believe just a week ago the Beltway pundits were all ready to coronate Mitt Romney as the de facto GOP nominee. Now, after getting crushed in South Carolina by a resurgent Newt Gingrich, all the pressure is on Romney to sell himself anew to Republican primary voters. He ought to know by now that the cool, business-savvy persona isn’t going to play this year: conservatives and Republican voters have had enough of a “Massachusetts moderate” schmoozer who plays get-along with a mainstream dino-media that openly shows its disdain for Republicans and conservatives. This year, GOP primary voters want a fighter who isn’t afraid to call out Barack Obama, his mainstream media ass-kissers, and the milquetoast Republican establishment in Washington out for what they are. As Hugh Hewitt writes:

The South Carolina electorate didn’t vote for a person or a platform; they voted for a personality — the fiery, combative, [mainstream media]-hating Newt. They want the GOP nominee to charge at the president, throw around the term Alinksyite, push back at John King and Juan Williams, and shout out the absurdity of Barack Obama as president and the destructiveness of his combination of epic incompetence and awful ideology.

I suspect that the GOP as a whole has a lot of this pent-up anger at the Manhattan-Beltway media elites, and they too have been cool to cool hand Mitt as a result.

As National Review Online’s Terence Jeffrey adds:

Conservatives not only resent the liberal media for trying to pick the Republican nominee (n.b. the media prefer Romney) but they also resent Republican politicians who, once elected, spend their careers appeasing the media while abandoning conservative principles (n.b. the supine leadership of the Republican party in the House of Representatives). Conservatives want a president whose attitude toward the media matches the attitude Gingrich has shown in recent debates. A president with that kind of attitude, they hope, might actually govern as a conservative.

As I alluded to on last Friday’s post after the Thursday night debate, if Romney wants to win the GOP nomination, he’s going to need some significant re-tooling of his message. As an amateur political consultant, here is what I would recommend:

1. Let Newt be Newt. Rather than go after Gingrich hard and negative, I would use my business experience to highlight the differences between you and he when it comes to getting this country’s fiscal house in order. Pound away at the deficit by personalizing to individual Americans what it would mean if this country continues down the reckless spending and borrowing road it is traveling. Comnpare this nation’s debt to something people can relate to – like the iceberg in front of the Titanic. Talk about the danger to people’s stock market investments and 401K plans if Obama is re-elected President. But more than anything, make it personal. You’ll never be one of “the people”, but you can use language that the “regular folks” understand to contrast your “disciplined approach” to Newt’s “grandiose ideas”.

2. Get rid of that weird, smug, used-car dealer half-smile you have while people are asking you questions. Project the kind of serious businessman demeanor you might have used at Bain Capital when reviewing a failing company’s ledgers. You’ve spent the better part of eight months acting as if the nomination was yours for the keeping, you now have to project a more serious and fighting demeanor without being seen as shrill, negative, and panicky.

3. Go after Barack Obama with specifics – people don’t understand “European-style socialism”, and it’s not as if there isn’t plenty to talk about: the blood on his administration’s hands as a result of the “Fast and Furious” gun-running scandal, the loss of billions of dollars in betting on “green energy” companies like Solyndra and others; the Keystone pipeline decision; Obamacare and its impact on Medicare; the administration’s undelared war on South Carolina, Alabama, Texas, and Arizona over voting laws and immigration, just to name a few. Get specific – that’s why Gingrich’s “food stamp President” line resonated so well with SC voters.

4. More than anything else, release your damned taxes and use it to tell your personal story. You’re a successful businessman, for God’s sake. Use your tax return as a way to tell your story about success. Make it a story that individual people can relate to. Show some humility and make the case that your story shows what any American can do if they work hard enough and educate themselves enough. Forget about the Occupy Wall Street losers; the fact is, American love to make money so they can buy things. Frame your success as a story that others can identify with, make it something like this: “Look, if I can do it, you can do it too, but if you don’t elect someone like me who will change the direction this country is going, no one, not me, not you – will be able to make it in America”.

Fortunately for you, Mitt, the odds are still with you and Gingrich remains a flawed candidate capable of self-destructing at any moment. But another debate where you’re hemming and hawing about your tax returns and not getting into specifics about where the problems are and what you’ll do to fix them if elected, and I’m afraid you’re in for more than a bloody nose.

Filed in: Politics & World Events by The Great White Shank at 00:05 | Comments Off on Mitt’s Bloody Nose
No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.


Search The Site

Recent Items


September 2021
April 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006



4 Goodboys Only

Site Info